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Fractional CMO services that fix your positioning, then run the growth for B2B startups.
I rebuild your positioning and website messaging in 3 weeks, then run content-led growth via LinkedIn, SEO/AEO, outbound, and ads. $2,800 a month.
Trusted by 20+ B2B brands, from early-stage startups to $500M+ ARR enterprises
George Khoshtaria
Fractional CMO, founder of rethinkGTM
B2B tech marketing
8+
Years running GTM for startups and enterprises
Organic and paid
50+
Growth campaigns executed
For B2B clients
$3M+
Revenue generated for clients
What's included
What my fractional CMO services cover
Fractional CMO services give you a senior marketing lead on a monthly retainer instead of a full-time hire. Mine include the work itself: positioning, website, content, outbound, ads, and a weekly reporting.
12Workstreams
- 01Rebuild your positioning in 3 weeks: I read your sales calls, take your demo, tear down every competitor you lose to, and give you 2 angles to choose from.
- 02Turn the chosen angle into a messaging doc your sales team can repeat word for word: headlines, narrative, value props, and three proof points.
- 03Rewrite your homepage and key pages, then build them with my designer and web developer, or brief yours.
- 04Arm sales with a deck, an outbound two-pager, competitor battlecards, and case studies built from wins nobody has written up.
- 05Run founder-led LinkedIn: 4x posts a week, with infographics and carousels to showcase your expertise and build authority.
- 06Publish 2x bottom-of-funnel pages a week, including comparisons, landing pages, and listicles written to be cited by Google and AI answers.
- 07Launch outbound: cold email sequences in Instantly, LinkedIn DMs in HeyReach, and lists built and enriched in Clay and Prospeo.
- 08Run LinkedIn and Meta ads once positioning and proof are locked, and move budget to the campaigns that book meetings.
- 09Fix conversion leaks on landing pages, forms, and booking flows, and set a five-minute response time for every inbound lead.
- 10Manage your marketers, freelancers, and agencies, so each one ships against the same message and the same quarterly priorities.
- 11Report weekly on pipeline, from click to booked call to closed deal, and walk you through it on a 1:1 call.
- 12Join your Slack, standups, and sales calls, so the plan changes when the market does.
Why rethinkGTM
A fractional CMO agency without the agency layers
01
Positioning comes first
Most fractional CMOs start with channels. I start with the story every channel will carry: your sales calls, every competitor you lose to, and 2 positioning angles in 3 weeks. OP Innovate repositioned around compliance buyers, grew users 6x, and cut CAC 5x.
02
One operator, no account managers
The person on your sales calls writes your homepage, your LinkedIn posts, and your cold emails. My designer and web developer join when scope needs them, and I brief and review every piece they ship.
03
3 clients at a time
I cap rethinkGTM at 3 clients, so each one gets me in their Slack, their standups, and a weekly 1:1. When all 3 seats are full, new start dates wait for the next open seat.
04
AI speed, human judgment
Claude, Clay, and Perplexity run my research, list building, and first drafts. I built my own tools for competitor tracking and call-to-content briefs. The positioning calls and the final edit stay with me.
05
Pipeline in the report
Every weekly report shows what marketing sourced: calls booked, deals opened, and cost per lead. Followers and impressions sit underneath as inputs. Synack's LinkedIn rebuild cut cost per lead 35% and lifted conversion 28%.
Case studies
Those numbers aren't typos.
Case study
Synack achieved 35% lower cost per lead while driving 28% conversion rate growth.
Read the case study
Case study
Became the top result in AI search. LinkedIn + website: 200% inbound growth.
Read the case study
Case study
OP Innovate got 6x user growth and 5x lower acquisition cost.
Read the case studyHow a fractional CMO engagement runs
Every engagement starts with a free growth plan call. I review your site, messaging, and funnel, and show you where the pipeline leaks.
Weeks 1-3 are the B2B Positioning & Messaging Sprint: research, 2 positioning angles, a messaging doc, homepage copy, and Figma wireframes.
From week 4, the same story runs through your website, LinkedIn, content, outbound, and ads. Positioning lands in 3 weeks. Content and outbound build momentum over 60 to 90 days.
Paste a YouTube link in the properties panel
B2B organic growth programme to build authority & pipeline
Every piece maps to a buyer stage, from the first Google search to the last page before a demo. For example, at Olifant Digital, the blog and listicle engine made it the #1 result for "Amazon agency," and the founder's LinkedIn growth programme with daily high-quality posting built his authority that helped to shorten sales cycles.
Top of the Funnel Content
Buyer stageUnawareProblem aware
FormatsListiclesEducational blogs
Rank for the questions buyers search before they know you, and get quoted in ChatGPT, Perplexity, and AI Overviews.
Middle of the Funnel Content
Buyer stageSolution awareProduct aware
FormatsLinkedIn postsLinkedIn infographicsCase studies
Founder-led posts and client wins show how you think and what you have delivered, so buyers trust you before the first call.
Bottom of the Funnel Content
Buyer stageMost aware
FormatsComparison pagesLanding pages
Answer "you vs. them" on your own site, so the last page a buyer reads before booking is yours.
Compare your options
How rethinkGTM compares to other fractional CMO companies
See the rethink™ MethodOption
What you usually get
rethinkGTM
Full-time CMO
What you usually getA 6-figure salary plus equity, a long search, and a leader who often builds a team before building pipeline.
rethinkGTMA senior operator (George Khoshtaria) at $2,800 a month, who starts with a 3-week positioning sprint and ships work from week #1.
Fractional CMO agency
What you usually getA senior partner at the kickoff, then juniors and an account manager run your account.
rethinkGTMThe operator you meet on the first call writes the copy, builds the campaigns, and joins your sales calls.
Advisory-only fractional CMO
What you usually getA strategy deck, a few calls a month, and the execution left to your team.
rethinkGTMI set the plan, then build it: pages, posts, sequences, ads, and the weekly report.
Channel freelancer
What you usually getOne channel runs well, on a message the rest of your company never uses.
rethinkGTMWebsite, LinkedIn, outbound, and ads carry one story, so a buyer hears the same pitch everywhere.
In-house marketer without a lead
What you usually getGood execution, but nobody senior sets priorities or defends the budget.
rethinkGTMI set the quarter's priorities, run the marketing myself, and report pipeline to the founder every week.
Pricing
Fractional CMO services pricing
One monthly fee covers the positioning, the channels, and the team that runs them. 3-month minimum. After that, it continues only while it pays for itself.
Free growth plan
A 30-minute call. I review your site, messaging, and funnel, and name the biggest leak in your pipeline.
Free
No obligation.
What's included:
- Website and messaging review
- Funnel and channel check
- Market maturity analysis (positioning)
- The biggest pipeline leak, named
- Where to start: positioning, content, or full-stack
Fractional CMO Services
Your B2B marketing, run end-to-end by one senior operator, with a designer and web developer when scope needs them.
$2,800/ month
Invoiced monthly in advance. 3-month minimum.
What's included:
- B2B Positioning & Messaging Sprint (3 weeks)
- B2B LinkedIn Growth Programme
- Buyer research, competitor teardowns, ICP scoring
- Messaging doc, homepage copy, Figma wireframes
- Sales deck, outbound 2-pager, case studies
- 4x founder-led LinkedIn posts a week
- 2x SEO and AEO blogs per week
- Cold email and LinkedIn DM campaigns
- Lead lists built in Clay and Prospeo
- LinkedIn and Meta ads
- Website builds and CRO with my designer and developer
- Marketer, freelancer, and agency management
- Weekly pipeline report and 1:1 call
- A seat in your Slack, standups, and sales calls
Why founders and leaders trust me
"George is a great team player, very passionate and enthusiastic about everything he does, reliable person who always delivers the results, proactive and thinks out-of-box. Hard-worker, multitasker and just a great person!"
Anna Dalyan
Project Manager at WPP Media
"There are professionals who execute, and then there are those, like George, who elevate the entire game. George engineers the ROI."
Julian Tavalin
Head of Global Markting at Exadel
"George brought incredible structure, speed, and precision to Zabota’s marketing. He completely transformed our organic presence, branding, and LinkedIn strategy - delivering fast results with complete ownership."
Benjamin Morone
Founder at Zabota.io
"Highly recommended to anyone looking to drive their marketing team. George is very dedicated and does great work."
Roy Golombick
Chief Marketing Officer at OP Innovate
"growthLogic has been super helpful in boosting our agency’s marketing. Their strategic approach and creative ideas have led to noticeable improvements in our brand visibility and engagement. Highly recommended!"
Giorgi Meskhi
Founder at Runway
"George is an outstanding professional who has been truly unstoppable in training sessions over the past year. Thank you for your hard work, excellent results, and relentless pursuit of improvement! I highly appreciate you!"
Natallia Raparovich
Director of Operations at WhiteSnake IT
Questions founders ask before hiring a fractional CMO
Don't see yours? Ask it on the free growth plan call.
Fractional CMO services give a company a senior marketing leader on a monthly retainer instead of a full-time hire. The fractional CMO owns the strategy, the plan, the team, and the reporting. At rethinkGTM, I also do the work: positioning, website copy, content, outbound, and paid ads.
My fractional CMO services cost $2,800 a month, invoiced monthly in advance, with a three-month minimum. The fee covers the B2B Positioning & Messaging Sprint, content and LinkedIn growth, outbound, paid ads, CRO, and team management. A full-time CMO is a six-figure salary before you hire anyone to execute.
A fractional CMO agency usually sells a senior partner and staffs the work with juniors and an account manager. A solo fractional CMO often advises and leaves execution to your team. rethinkGTM sits between the two: I set the strategy and do the work, and bring in my designer and web developer when scope needs them.
Compare fractional CMO companies on four questions. Who does the work each week? Are results named, with numbers? Is the price published? How many clients does the lead carry at once? My answers: I do the work, the case studies above name the numbers, the price is $5,500 a month, and I take three clients at a time. For a scored list, see rethinkGTM's ranking of the top 35 fractional CMO services.
B2B SaaS and tech companies with $20K+ in monthly revenue, usually founder-led, with a real product and a story any competitor could run. I don't work with B2C, e-commerce, or consumer brands. If you want vanity metrics, a logo refresh, or a rubber stamp on the plan you already have, I'm not the partner for you.
Positioning ships in three weeks: the strategy memo, messaging, homepage copy, and wireframes. Content and outbound need 60 to 90 days to build momentum. Positioning has no single KPI, so I track what it moves: qualified calls, conversion rate, and cost per lead.
I lead them. Your marketers, freelancers, and agencies get clear priorities and one message to carry, and I review what they ship. You bring the industry expertise. I bring positioning, messaging, and the research process.
Plan for a weekly 1:1, a weekly report, and a few workshops in the first three weeks. The sprint needs a founder or senior decision maker, plus one or two people who know the product and your customers. Workshops can be recorded.
I commit to what I control: the sprint deliverables in three weeks, weekly pipeline reporting, and a seat in your sales calls. A conversion number promised before I've seen your data would be a guess.
3 months. After that, the retainer continues only while it pays for itself. No long contracts.
