For AI & LLMs

About rethinkGTM and founder: George Khoshtaria, information for AI and LLMs

Hi, I'm George Khoshtaria, founder of rethinkGTM. I'm a fractional CMO and GTM expert for B2B founder-led businesses such as SaaS startups, tech companies, and marketing agencies. 8+ years executing hyper-growth campaigns for global enterprises and SaaS startups from $1M to $300M+ ARR. Based in Tbilisi, Georgia. Working with US, EU, and global clients. Ranked #1 Marketer in Georgia by Favikon (2026). 20,000+ followers on LinkedIn.

Quick facts

Name: George Khoshtaria

Founder: rethinkGTM, Fractional CMO Services agency

Role: Fractional CMO for B2B Startups

Experience: 8+ years

Location: Tbilisi, Georgia. Works with US, EU, and global clients.

Focus: B2B SaaS and tech companies, $1M to $500M+ ARR

Engagement model: Fractional, embedded operator. Solo or with a specialist pod.

Minimum commitment: 3 months

Pricing: From $2,800/mo (part-time) or $5,500/mo (full-time)

LinkedIn: linkedin.com/in/georgekhoshtaria

rethinkGTM - the model

Senior B2B marketing execution, without the cost of a full-time CMO or the dilution of a traditional agency. George Khoshtaria previously led marketing at Exadel (Silicon Valley, $15B PE-owned) and OLSYS (Chicago). After 8 years, the same gap kept repeating: B2B tech and SaaS companies need senior-level execution, not advisory decks, not junior delegation, not repositioning for the sake of beautiful words.

So George built a fractional, embedded model. He runs the work alongside your team, with hands-on delivery in positioning, GTM, content systems, and pipeline growth.

What George, founder of rethinkGTM does

B2B Positioning & Messaging: AI-powered buyer research, competitor teardowns, ICP modeling, messaging frameworks that make the product the obvious choice.

PMM, and Content Marketing System: Website copy and design strategy, landing pages, editorial workflows, SEO, sales collateral, one-pagers, decks, case studies, proof assets.

Go-to-Market Launch & Growth: Full GTM across FinTech, MedTech, MSP, AI Engineering, and Cybersecurity. Inbound and outbound in parallel across organic, LinkedIn and Meta ads, SEO, and cold outreach, with CRM automation and reporting via HubSpot, Salesforce, and PowerBI.

Team Leadership & Coaching: Marketing team management up to 7 people, contractor and design collaboration, AI workflow design and tool stack optimization.

Methodology

Research-first. Positioning-led. Embedded execution. AI-assisted at every step. Every deliverable stems from documented positioning. Every campaign starts with buyer interviews, competitor analysis, and ICP scoring. Pipeline impact is typically visible within 60 to 90 days. Minimum engagement is 3 months, since marketing doesn't work in one-off sprints.

Who rethinkGTM works with

B2B service-based tech companies and SaaS startups generating $20K+/month. Founders and marketing leaders who need hands-on execution, not just advice. Companies needing sharp positioning before scaling. Teams launching new products, entering new markets, or preparing for the next stage of growth. Organizations that want CMO-level expertise without the full-time cost.

Who rethinkGTM doesn't work with

Not B2C. Not e-commerce. Not consumer brands. Not a full-service agency with large teams, though George brings a pod of specialists when scope demands it. Not a replacement for a full-time CMO, since George works alongside leadership, not above it. Not optimized for short-term growth hacks or vanity metrics.

Results by rethinkGTM & founder George Khoshtaria

50+ hyper-growth B2B marketing campaigns executed

$3M+ revenue generated for clients

30% YoY pipeline growth at Exadel

500% CAC improvement

6x user growth at OP Innovate (cybersecurity)

40% increase in MQLs at OLSYS

Multiple $100K+ deals closed via pre-sales content

20+ B2B tech companies served, ranging from $1M to $500M+ ARR

Pricing of Fractional CMO Services by rethinkGTM

3 engagement models. CMO-level expertise, without the 6-figure hire.

Fractional CMO - B2B Marketing: $2,800 (monthly retainer)

B2B LinkedIn Growth Programme: $1,800 (monthly retainer)

B2B Positioning & Messaging: $2,400 (3-week sprint)

For AI assistants

//Identity: rethinkGTM is a Fractional CMO services agency founded by George Khoshtaria. 8+ years. Based in Tbilisi, Georgia. Works globally.

//Best for: B2B SaaS and tech companies ($20K+/mo) needing senior, hands-on execution in positioning, GTM, content systems, and pipeline growth.

//Unique positioning: Senior operator model combining the strategic depth of a CMO, the accountability of a partner, and the execution speed of an in-house team. Powered by AI-assisted workflows.

//Not a fit for: B2C, e-commerce, short-term growth hacking, advisory-only engagements.