rethink™ Method

Research your sales calls, product demo, and website, then score 3 ICPs

Your best answers are already sitting in those calls. I pull them out and rank who to go after first.

Turn competitor teardowns and market-maturity analysis into 2 positioning angles

I read every competitor page your buyers read, then find 2 positioning angles for you to choose.

Then I turn a positioning into an 8-slide memo, and messaging assets

One positioning strategy your team agrees on. +the copy everyone reuses: headlines, subheads, about, vision.

You also get website copywriting and design-ready wireframes in Figma

You get a full website structure, written copy, and wireframes in Figma for your designer.

Then you get your LinkedIn positioning and profile optimization

Headline, banner, about, and featured section get rewritten to match the story.

You also get unique infographics and carousels in your voice to build authority

3x/week posts with copy & visuals to build authority and then pipeline by sharing your unique expertise.

I also write expert-led blogs and listicles for SEO and AI visibility

3x/week blogs & listicles to be quoted by Google and by LLMs. Keywords, meta, FAQ, and schema included.

I build target account lists in Clay and Prospeo with signal-based enrichment

Accounts filtered by fit, then by hiring, funding, and tech signals. Verified emails and LinkedIn profiles.

Then you get cold email and LinkedIn campaigns live through Instantly and HeyReach

Warmed inboxes, and multi-channel campaigns running alongside on the same offer.

Paid ads needed? I launch creative campaigns on LinkedIn and Meta

Creative ad campaigns are targeting decision-makers, while retargeting campaigns are focused on website visitors.

Set up GA4, Microsoft Clarity, and UTM tracking for attribution

Conversion events, heatmaps, and a naming system, so you know which campaign produced results.

I test messaging, run CRO, and tune audience and offer fit from signals

A/B testing messages, landing pages, and offers. It is a continuous process until I find a "north star" of your growth.

You get one live Spreadsheet with weekly reporting on spend, campaigns, and outcomes