Aisitec went from zero marketing to 500+ qualified demo bookings by building the positioning strategy and content engine.
Founded
2016
Company type
SaaS startup
Industry
HRTech SaaS
Company stage
Early-stage
Team size
4 people
Engagement
Full-Stack B2B Marketing (CMO)
Collaboration
3 years, 2022 to 2025
Published
500+
Qualified demo bookings generated through inbound
#1
Google ranking in Georgia for HRTech
Results
Aisitec generated 500+ qualified demo bookings through inbound. It now ranks #1 on Google in Georgia for HR software searches.
The company went from having no marketing foundation to a recognized category leader.
Overview
Aisitec is an HR Tech SaaS platform that digitizes HR operations: time tracking, payroll, document management, 360-degree evaluations, analytics, and self-service. There was no website, content, or positioning.
Scope
Built the positioning from zero: defined the ICP, sharpened the differentiation, and wrote messaging that positioned Aisitec as an innovative HRTech platform.
Designed and launched a conversion-optimized website.
Built a content engine across LinkedIn, Meta and SEO aimed at bottom-funnel HR buyers.
Created the pre-sales toolkit: case studies, sales decks, one-pagers. Ran paid campaigns on Meta and LinkedIn built around educational content.
"George built the full marketing infrastructure. We had no website, no content, no inbound pipeline. He created all of it from scratch and turned it into a system that brings qualified buyers to us who already understand what we do."
Tamar Bosikashvili
CEO & Founder
Impact
Aisitec went from invisible to a recognized HRTech category leader in Georgia.
Inbound started compounding.
Buyers now show up to sales calls already educated and ready to talk pricing.
FAQs
How did Aisitec go from no marketing to a #1 Google ranking?
By building positioning, an ICP-targeted website, and a content engine across LinkedIn and SEO aimed at HR buyers already searching for a solution, rather than trying to interrupt buyers who weren't looking yet.
How many qualified demo bookings came from the new inbound system?
500+, generated through organic search and LinkedIn content once the positioning and website were live.
How long did it take Aisitec to become a category leader in Georgia?
18 months, from zero marketing foundation to the #1 Google ranking for HR software searches in the market.
Does this playbook work for other early-stage B2B SaaS companies?
Yes. The same sequence, positioning first, then a website and content engine built around real buyer search intent, applies to any SaaS company with a working product and no way for buyers to find it.
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