Zabota got organic-led inbound lead growth by publishing 20+ content assets a week across LinkedIn and website.
Founded
2020
Company type
Private
Industry
HR and staffing
Company stage
Growth-stage
Team size
15+
Engagement
B2B LinkedIn Growth Programme
Collaboration
1 year
Published
Content Engine
Was built for founder's LI profile, case studies and blogs.
20+
Content assets produced per week
Results
The content engine produced 20+ assets a week across LinkedIn, YouTube, case studies, Meta Ads, and lead magnets. Zabota's acquisition model shifted to an organic-led model.
Overview
Zabota is a remote staffing company from the US with 175+ placements across 20+ countries and $3.25M+ in payroll saved for clients, whose customers include operators at Hyros, Valuetainment, and HubSpot's #1 Diamond Partner.
Zabota was competing in one of the noisiest categories in B2B services, and founders kept lumping it in with the VA agencies they'd already been burned by.
Scope
Built a content engine producing 20+ assets a week across LinkedIn, YouTube, case studies, Meta Ads, and lead magnets.
Optimized content for both SEO and AI search.
"George brought incredible structure, speed, and precision to Zabota's marketing. He completely transformed our organic presence, branding, and LinkedIn strategy - delivering fast results with complete ownership."
Benjamin Morone
Founder & CEO
Impact
Zabota moved from paid-dependent to an organic engine that compounds month over month.
Founders now discover Zabota through content and show up to sales calls already understanding the model.
Conversion rates went up while CAC went down.
Pipeline keeps growing.
FAQs
How did Zabota shift from paid-dependent to organic-led acquisition?
By building a content engine producing 20+ assets a week across LinkedIn, YouTube, case studies, and lead magnets, explaining the direct-placement model in language founders actually use.
Why weren't buyers converting before the content engine?
Founders lumped Zabota in with VA agencies they'd been burned by, without knowing the model was different: direct placement, no retainers, 14-day delivery, and a 90-day guarantee. Conversion stayed low because that difference wasn't explained before the sales call.
Is Zabota's content optimized for AI search tools like ChatGPT?
Yes. Content is built for both classic SEO and AI search, so it surfaces when founders ask ChatGPT, Claude, or Perplexity about remote hiring.
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