OP Innovate Case Study - Full-Stack B2B Marketing (CMO)

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OP Innovate

OP Innovate grew users 6x and cut CAC 5x by repositioning and building a full-funnel content engine (SEO and LinkedIn)

Founded

2014

Company type

Private company

Industry

Cybersecurity

Company stage

Established

Team size

100+

Engagement

Full-Stack B2B Marketing (CMO)

Collaboration

1 year

Published

Oct 11, 2026

6x

User growth

+240%

Qualified lead volume

Results

User growth went up 6x. Customer acquisition cost dropped 5x as the funnel got rebuilt to attract the right buyers and convert them efficiently.

Qualified lead volume jumped 240% because enterprise prospects self-identified as compliance buyers before ever hitting a sales call.

Overview

OP Innovate is an Israeli cybersecurity company defending global enterprises across cyber research, penetration testing, incident response, training, and forensics, with its WASP platform combining continuous penetration testing and attack surface management.

OP Innovate had no real presence in a market dominated by established players, and its messaging sounded identical to every other consultancy: "we provide cybersecurity services."

Scope

Repositioned OP Innovate around compliance-focused cybersecurity, speaking directly to CISOs.

Ran ICP analysis to identify enterprise buyers who valued compliance expertise over commodity pen testing.

Built LinkedIn content positioning OP Innovate as compliance-focused cybersecurity experts.

Launched SEO and AEO blogs capturing bottom-funnel searches like "ISO 27001 penetration testing." Ran targeted lead-gen campaigns.

Highly recommended to anyone looking to drive their GTM marketing team. George is very dedicated, does great work, and engineers outcomes.

Roy Golombick

CEO (ex-Siemens)

Impact

Positioning, messaging, channels, and attribution all started pointing in the same direction.
User growth went up 6x.
CAC dropped 5x as the funnel got rebuilt around the right buyers.
Qualified lead volume jumped 240%.

FAQs

How did OP Innovate grow users 6x in a crowded cybersecurity market?

By repositioning around compliance-focused cybersecurity and rebuilding targeting, content, and lead gen around the CISOs who actually buy.

What made OP Innovate's CAC drop 5x?

ICP analysis identified enterprise buyers who valued compliance expertise over commodity pen testing, which let paid and content spend concentrate on higher-intent prospects instead of a generic security audience.

Why did qualified lead volume rise 240%?

SEO and AEO content captured bottom-funnel searches like "ISO 27001 penetration testing", so prospects arrived already self-identified as compliance buyers before any sales conversation.