FAQ

Everything you need to know

It depends on where you're stuck.

Start with Positioning & Messaging if your website, sales pitch, LinkedIn, and marketing all tell slightly different stories.
Choose Content & LinkedIn Growth if your positioning is already clear, but you're not consistently creating content that builds awareness and brings the right people to you.
Choose Full-Stack B2B Marketing if you need someone to own the bigger picture: positioning, content, outbound, team coordination, and marketing execution.

Still not sure? Get your free growth plan

You work directly with George (me).

I'm involved in the strategy, messaging, copy, content, and execution.
Depending on the engagement, I'll also work directly with your internal team and external specialists.
I've spent 8+ years in B2B marketing, worked on 50+ campaigns, and helped generate $3M+ in client revenue.
I'm in your Slack anytime.

Positioning & Messaging typically takes around 3 weeks to complete.
Content & LinkedIn Growth and Full-Stack B2B Marketing take longer because we're building consistency and momentum.
I recommend giving these engagements at least 60-90 days.

No long contracts.

Positioning & Messaging is a one-time sprint.
Content & LinkedIn Growth and Full-Stack B2B Marketing have a 3-month minimum engagement.
After that, we continue if the work is valuable and we're both happy with the collaboration.

Yes. In fact, that's how many engagements naturally start. Positioning & Messaging gives us the foundation:

Who you're trying to reach
How you should position the company
What message you should lead with
How your homepage and core marketing should communicate it - from there, content, LinkedIn, outbound, and other growth activities become much easier to build.

I'll look at your current marketing, identify where the biggest problem is, and we'll decide together whether Positioning, Content, or Full-Stack Marketing makes the most sense.

Book a 30-minute call

By the end of the sprint, you'll have a clearer positioning strategy and the core assets needed to put it into the market. Depending on the project, deliverables include:

Buyer and market research
Competitor analysis
ICP scoring and research
Two positioning directions to evaluate
An 8-slide positioning strategy memo
Core messaging assets, including headlines, subheads, company narrative, and vision
Homepage copy
Homepage wireframes and a design brief in Figma
Sales deck wireframes
A 2-pager
A GTM activation plan

The core sprint takes around 3 weeks, with a 4th week available if revisions need extra time to finalize the work. Here's how it typically works:

Before we start: you'll complete a short pre-work questionnaire, which usually takes around 20 minutes, and share materials like your product demo, sales calls, and existing messaging.
Week 1: workshops 1 and 2 — I review your website, market, competitors, and sales conversations, and we explore positioning directions together.
Week 2: workshop 3 — you review the positioning strategy memo, covering the core narrative, problem framing, value proposition, and differentiation.
Week 3: workshop 4 — you receive and review the homepage copy, homepage wireframes, core messaging assets, sales deck wireframes, and GTM activation plan.
Week 4, if needed: I review feedback and make final updates.

I create the homepage wireframe and design brief in Figma.

The wireframes are intentionally simple and usually black and white - their job is to show the structure, hierarchy, messaging, and content flow.
Your designer can then turn that into the final visual design.
The copy itself is production-ready.

Yes.

I can collaborate with your designer during implementation to make sure the messaging and wireframes translate correctly to the live website. This is included as part of the engagement.

The sprint focuses on one positioning strategy and one core webpage, usually the company homepage. You can also add additional pages for specific customer segments, scoped separately:

Industry pages
Persona-based pages
Use-case pages
Pages such as About, Pricing, Blog, or Product pages are available at $399 per page.

Positioning doesn't have one simple KPI.

The goal is to create a clearer foundation for everything that comes after it: your website, sales conversations, content, outbound, and broader marketing strategy.
Changing your positioning may mean changing the audience you're attracting.
if you previously spoke mainly to technical users and reposition toward CEOs, your existing traffic may no longer be the right audience, which can temporarily affect conversion metrics.
The real test is whether the new positioning helps you attract and convert more of the right people.
Positioning is a long-term decision, and it works best when your marketing and sales activities consistently mimic it.

My pricing is transparent and available on the website ($2,400). There are no hidden fees.

I recommend involving:

A founder or senior decision-maker
One or two subject matter experts who understand the product
People who know your customers and go-to-market strategy well.
You don't need to bring a large team, and workshops can also be recorded on request.

I've worked with 20+ SaaS startups and several IT enterprises across areas including:

HRTech
Software and IT services
EdTech
AgrTech
Cybersecurity
B2B service businesses
Agencies.
That said, I don't pretend to know your industry better than you do. You bring the deep subject matter expertise, I bring the positioning, messaging, marketing, and research process, and we combine both throughout the project.

The pre-work is straightforward. You'll typically need to:

Complete an intake questionnaire
Complete a copywriting questionnaire
Give me a product demo
Share a recording of a sales call

This engagement helps turn your positioning and expertise into consistent content that builds visibility and supports inbound growth. The core scope includes:

4 founder-led LinkedIn posts per week
LinkedIn copywriting, infographics, and carousels
2x bottom-of-funnel content pages per week, depending on the agreed scope
Comparison pages and landing pages
Educational blogs and listicles built for AI search visibility
Company page content and client case studies when needed
Content planning and reporting connected to inbound opportunities — the exact mix depends on your company, audience, and priorities.

I create 4 posts per week for the founder's LinkedIn profile. That can include:

Thought leadership posts
Educational content
Industry insights
Customer and company stories
Practical frameworks
Infographics
Carousels.
The goal is to consistently build authority around topics your future customers actually care about.

Yes. LinkedIn infographics and carousels are part of the engagement.

I handle the creative direction and production of infographics and carousels with a world-class designer as a partner.
It's included in pricing.

People increasingly discover companies and answers through AI-powered search experiences.

That means your content should not only be useful for traditional search engines.
It should also be structured around clear questions, topics, comparisons, and useful information that can support visibility in AI-driven search experiences.
I create content with that in mind, including comparison pages, educational content, and listicles.

Yes.

We track the performance of the content and look at how it contributes to inbound opportunities over time. Depending on the channel and available data, that can include:

Content reach and engagement
Profile and website traffic
Organic visibility
Inbound conversations
Leads and opportunities connected to content.
You'll receive bi-weekly analysis and reporting.

The minimum engagement is 3 months. That gives us enough time to establish a consistent content system.

Full-Stack B2B Marketing is for companies that need someone to take ownership of the broader marketing system. Depending on your priorities, the engagement can include:

Everything in Positioning & Messaging
Everything in Content & LinkedIn Growth
Outbound campaigns using tools such as Instantly and HeyReach
Data and enrichment workflows using tools such as Clay and Prospeo
Marketing and design team coordination
Full-funnel reporting across content, outbound, and paid activity.
The scope is built around what your company actually needs, not a random checklist.