Case study
Available now
B2B Positioning & Messaging Sprint for SaaS Startups.
We co-build a sharp positioning together, and then I turn it into B2B website messaging, homepage copy, and Figma wireframes. $2,400, one time.
Trusted by 20+ B2B brands, from early-stage startups to $500M+ ARR enterprises
George Khoshtaria
Fractional CMO, founder of rethinkGTM
Does your B2B website messaging need a positioning sprint?
(Check all that apply)
😊
Your messaging holds up0 of 5 checked
Before and after
What changes after 3 weeks
Start the sprintWhere it shows up
Before the sprint
After the sprint
Homepage
Before the sprintOutdated, forgettable, and visitors still can't tell what you do.
After the sprintSharp, value-led homepage copy, plus wireframes and a design brief, so visitors get it at first glance.
Sales calls
Before the sprintEvery rep explains the product in their own way.
After the sprintA positioning memo, sales deck, and a 2-pager, so every rep tells the same story.
Outbound and ads
Before the sprintEach campaign invents its own angle.
After the sprintCore messaging (headlines, subheads, narrative) that every cold outreach and ad starts from.
Your designer or agency
Before the sprintBriefs start from scratch and drift.
After the sprintProduction-ready copy, Figma wireframes, and a design brief to build from. CRO (conversion rate optimization) included.
Who you target
Before the sprintEveryone who might buy.
After the sprintBuyer research and 3 scored ICPs, ranked by who to go after first.
Next marketing spend
Before the sprintBudget goes into channels on a shaky message.
After the sprintA free GTM activation plan that says where the message goes first.
What I read first:
Sales calls
Product demo
Your website
How much it hurts
Hurts, no budgetNeitherBudget, no pain
3 scored ideal customers
ICP #1ICP #2ICP #3Can pay to fix it
Step 1
I read your sales calls, demo, and website, then score 3 ICPs
Before the first workshop, you send one recorded sales call, a product demo, and a 20-minute questionnaire. I pull out how your buyers describe the problem and rank who to go after first.
What I analyse:
Competitor A
Competitor B
Competitor C
Market maturity map
M1
M2
M3
You pick one
Step 2
Turn competitor teardowns and market-maturity analysis into 2 positioning angles
I read the competitor pages your buyers compare you against and place your market on the maturity map. In workshop #2 we test 2 angles, and you pick the one to build on.
Chosen positioning
1
2
3
4
5
6
7
8
8-slide memo
What you get:
Headlines & subheadings
Problem framing
Supporting arguments
About company, product and vision
Step 3
Then I transform your positioning into an 8-slide memo and core messaging
The memo covers what you are, the problem you solve, your value and differentiation, and 3 supporting arguments. Your team gets the messaging everyone reuses: headlines, subheads, company narrative, and vision.
Website copy + Figma wireframes
Step 4
Finally, you get a full homepage messaging, copywriting, and Figma wireframes
Your designer gets production-ready homepage copy, a website structure map, and black-and-white wireframes in Figma. We review them in workshop #4, and I stay on to support the build.
Positioning that shows up in the pipeline
Those numbers aren't typos.
Case study
Synack achieved 35% lower cost per lead while driving 28% conversion rate growth.
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Became the top result in AI search. LinkedIn + website: 200% inbound growth.
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Case study
OP Innovate got 6x user growth and 5x lower acquisition cost.
Read the case studyYes, I use Claude. No, it doesn't write your homepage.
Anyone can ask Claude for a homepage and ship it. You can tell when they do: it sounds polished, and nobody can say what the company actually sells.
I use Claude for research, ideas, and angles. Every line on your page, I write and check myself.
Paste a YouTube link in the properties panel
Sprint timeline
What you do and what you get, week by week
Before week 1
Pre-work
You bring
Fill in a 20-minute questionnaire and a copywriting questionnaire. Share a product demo and one recorded sales call.
I deliver
I read everything before we meet, so workshop #1 starts with your buyers, not with basics.
Week 1
Workshops #1 and #2
You bring
Join with your founder and 1 or 2 people who know the product and your customers.
I deliver
A review of your site, market, competitors, and sales calls, then 2 positioning angles. You pick one.
Week 2
Workshop #3
You bring
Walk through the memo live, then send feedback in your own time.
I deliver
The 8-slide positioning memo: narrative, problem framing, value, differentiation, and supporting arguments.
Week 3
Workshop #4
You bring
Walk through the key assets live, then review the rest and send feedback after.
I deliver
Homepage copy, Figma wireframes, core messaging, sales deck wireframes, and the GTM activation plan.
Week 4If needed
Feedback and support
You bring
Send feedback as your team starts using the new messaging.
I deliver
Final edits, plus design briefs and reviews for your designer until the page ships. I don't disappear after week 3.
Pricing
B2B Positioning & Messaging Sprint pricing
One fixed fee for one positioning strategy and one core page, usually your homepage. Industry, persona, and use-case pages are scoped separately.
Free growth plan
A 30-minute call. I review your site and messaging, and tell you whether a positioning sprint is the right first step.
Free
No obligation.
What's included:
- Website and messaging review
- Market maturity analysis (positioning)
- The biggest pipeline leak, named
- Where to start: positioning, content, or full-stack
B2B Positioning & Messaging Sprint
Three weeks, 4 workshops, and every asset your team needs to tell the same story.
$2,400/ one-time
One-time fee. A 4th week for revisions if needed.
What's included:
- Buyer interviews, competitor teardowns, ICP scoring
- 2 positioning angles, you pick one
- 8-slide positioning strategy memo
- Messaging: headlines, subheads, narrative, vision
- Website structure map
- Production-ready homepage copy
- Homepage wireframes and design brief in Figma
- Sales deck wireframes and a 2-pager for outbound
- GTM activation plan
- Support for your designer during the build
Why founders and leaders trust me
"George is a great team player, very passionate and enthusiastic about everything he does, reliable person who always delivers the results, proactive and thinks out-of-box. Hard-worker, multitasker and just a great person!"
Anna Dalyan
Project Manager at WPP Media
"There are professionals who execute, and then there are those, like George, who elevate the entire game. George engineers the ROI."
Julian Tavalin
Head of Global Markting at Exadel
"George brought incredible structure, speed, and precision to Zabota’s marketing. He completely transformed our organic presence, branding, and LinkedIn strategy - delivering fast results with complete ownership."
Benjamin Morone
Founder at Zabota.io
"Highly recommended to anyone looking to drive their marketing team. George is very dedicated and does great work."
Roy Golombick
Chief Marketing Officer at OP Innovate
"growthLogic has been super helpful in boosting our agency’s marketing. Their strategic approach and creative ideas have led to noticeable improvements in our brand visibility and engagement. Highly recommended!"
Giorgi Meskhi
Founder at Runway
"George is an outstanding professional who has been truly unstoppable in training sessions over the past year. Thank you for your hard work, excellent results, and relentless pursuit of improvement! I highly appreciate you!"
Natallia Raparovich
Director of Operations at WhiteSnake IT
I'm an active practitioner, not just a consultant
with Startups & Enterprises
8+
Years in B2B tech marketing
Organic and paid
50+
Growth campaigns executed
for B2b companies
$3M+
Client revenue generated
Questions founders ask before a positioning sprint
Don't see yours? Ask it on the free growth plan call.
The B2B Positioning & Messaging Sprint is a 3-week, fixed-price engagement that decides how your company describes itself, then writes it down. I research your buyers, competitors, and sales calls, give you 2 positioning angles, and turn the one you pick into a positioning memo, core messaging, homepage copy, and Figma wireframes.
The sprint costs $2,400, one time. That covers one positioning strategy and one core page, usually the homepage. Industry, persona, and use-case pages are scoped separately. A 4th week for revisions is included if you need it.
B2B website messaging is the set of words on your site that tells a buyer who the product is for, what problem it solves, and why it beats the alternatives. Good messaging comes from positioning. Without positioning, a homepage becomes a feature list any competitor could claim.
You get an 8-slide positioning strategy memo, core messaging (headlines, subheads, company narrative, vision), a website structure map, production-ready homepage copy, homepage wireframes and a design brief in Figma, sales deck wireframes, a 2-pager for outbound, and a GTM activation plan.
A B2B brand positioning agency usually sells a senior partner and staffs the work with juniors. On the sprint, I run the research, lead all 4 workshops, and write the memo and homepage myself. You also get the assets built from the positioning, so nothing waits on a second vendor.
Hire a B2B brand positioning consultant when buyers misunderstand what you sell, and a copywriter when positioning is settled and the pages just read badly. New copy on unclear positioning only rewords the confusion. The sprint covers both: the positioning first, then the copy built on it.
A founder or senior decision maker, plus one or two people who know the product and one or two who know your customers and GTM. You don't need a large team. Workshops can be recorded.
I write production-ready copy and build simple black-and-white wireframes and a design brief in Figma. Your designer builds the visual design, and I work with them during the build so the messaging lands as written.
Positioning has no single KPI. The test is whether the new positioning attracts and converts more of the right buyers. If you change who you speak to, traffic metrics can shift for a while. I won't promise a conversion number before I've seen your data.
You know your industry better than I do, and the sprint uses that. I bring positioning, messaging, and the research process. I've shipped positioning in FinTech, MedTech, cybersecurity, MSP, HR software, and AI engineering.
You leave with a GTM activation plan for carrying the new messaging into your site, sales, content, and outbound. Most engagements start with positioning and add the rest later, through Fractional CMO Services or B2B Content & LinkedIn.
