IT Vision Group Case Study - Content Marketing (B2B)

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IT Vision Group

IT Vision Group turned a decade of undocumented project wins into 100+ case studies and a founder-led LinkedIn engine.

Founded

2013

Company type

top-5 Microsoft partner in Poland

Industry

IT services and system integration

Company stage

Established

Team size

100+

Engagement

Content Marketing (B2B)

Collaboration

±1.5 years

Published

Oct 9, 2026

100+

Case studies built from existing project wins

9

Export markets served (Germany, Austria, Czech Republic, Hungary, UK, Switzerland, Norway, Netherlands, South Africa)

Results

100+ case studies built from existing project wins. A founder-led LinkedIn engine built from zero.

A full sales collateral library: decks, blogs, and conference content, giving sales real proof to walk into ERP conversations with.

Overview

IT Vision is one of the top-5 Microsoft partners in Poland, holding the network's highest partner status, spanning manufacturing, distribution, and professional services across Germany, Austria, Czech Republic, Hungary, the UK, Switzerland, Norway, the Netherlands, and South Africa.

Enterprise ERP buyers spend months researching before a sales call, and what they want is proof: case studies, real outcomes, evidence the vendor can land a complex implementation.

Competitors with weaker delivery but better-told stories were winning the deals.

Scope

Turned existing client wins into case studies, each rebuilt with the specific outcomes, industry context, and technical detail enterprise buyers actually care about.

Launched a founder-led LinkedIn growth program positioning IT Vision as Dynamics 365 implementation experts: technical blogs, client success stories, direct engagement with decision-makers.

Built sales-ready presentations and decks that showcased partnership credibility and vertical expertise.

"We'd done a decade of ERP work and had nothing written down anywhere. George turned it into over 100 case studies, and now our sales team actually pulls from them instead of starting from scratch for every pitch."

IT Vision Group

IT Company

Impact

IT Vision Group went from invisible in a crowded Microsoft partner ecosystem to a recognized go-to Dynamics 365 implementation expert.
Lead gen campaigns finally had real proof points that converted skeptical enterprise buyers.
Sales walked into ERP conversations with credible materials.

FAQs

How did IT Vision Group turn undocumented projects into a proof library?

By rebuilding each client win as a case study with the specific outcomes, industry context, and technical detail enterprise ERP buyers look for.

Why does a Microsoft partner need 100+ case studies?

Enterprise ERP buyers spend months researching before a sales call and want evidence a vendor can land a complex implementation. Without documented proof, weaker competitors with better-told stories were winning the deals.

What role did LinkedIn play in the engine?

A founder-led LinkedIn program built from zero positioned IT Vision as a Dynamics 365 implementation expert through technical blogs, client success stories, and direct engagement with decision-makers.